Native Advertising

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Today I’m going to tell you about Native Advertising. This is a very good way make money with your blogs and websites because this way you don’t mess the user experience. Yes, Native Ads actually don’t look like an ad.

📌 What is Native Advertising?

Native ads are those ads which actually don’t looks like an ad. This ad is normally a review or suggestion that you provide to your visitors about any company, product or service etc. And for reviewing or suggesting their business you get a revenue paid by them. But you should not suggest them or insert them unnecessarily. You have to be honest and post or ad only real reviews, suggestions etc. This way it doesn’t seems like an ad and you don’t mess with the user experience of your website.

Here's what Wikipedia has to say about it:

“Native advertising is a type of disguised advertising, usually online, that matches the form and function of the platform upon which it appears. In many cases, it manifests as either an article or video, produced by an advertiser with the specific intent to promote a product, while matching the form and style which would otherwise be seen in the work of the platform's editorial staff. The word "native" refers to this coherence of the content with the other media that appears on the platform.

Product placement (embedded marketing) is a precursor to native advertising. Instead of embedded marketing's technique of placing the product within the content, in native marketing the product and content are merged. Because of this merger of advertising and content, the legal status of native advertising is uncertain, and the Federal Trade Commission held a workshop on advertorials and other disguised advertising in 2013.”

Source: Wikipedia (Native Advertising)

📌 What can’t be called a Native Advertising?

Well the difference is very clear, if you do this unnecessarily then it can’t be called a Native Advertising. You have to be genuine and not misleading. Doing this will be your biggest mistake. Yes, this way you will lose all your visitors because your visitors will not be able to have faith on your website anymore. They will easily understand that you are only focused on making money but not for what they are looking for. Never do this if you really want to grow your website.

📌 Why you should use Native Advertising?

Okay, so here comes why you should choose Native Adverting? Well it’s the best advertising method because it maintains your user experience at the level that you want. It’s the only ad type which doesn’t look like or seems to be an ad but you get paid for it. In a website nothing is more important than a genuine content and a good level of user experience and also the advertising agencies gets real benefits using this method, so they pay a bigger amount for this in comparison to any other methods. And that’s the biggest reason to choose this method as one of your money making schemes or plans.

📌 Is there any ad publishing company offering Native Ads?

Well when it comes to this, it’s the best practice or option to have your own advertising partner, I mean to say that, it will best if there’s no third party between this business. Direct contact and deal with the advertiser is the best way to publish native ads.

However, if you don’t have any direct advertisers, then you may consider some of the online native ads publishing companies. One of the most used native ad publishing network that I know is nativeads.com. If you don’t have any direct advertiser then you may want to go with this option and its’s not so bad, it’s fine. But I recommend you to go with direct advertisers.

📌 What are the other the ways to make money from your website or blog?

There are so many options available for you if you want to make money with your website or blog. Some of them we have mentioned below:

Publishing Ads
Affiliate Marketing
Selling Products Online
By Becoming Re-seller
By writing reviews
Email Marketing
Newsletter Marketing

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